Using Pinterest for business: The 6 Key Steps To Help You Grow Your Pinterest Account!
I followed the steps in this article, and grew my Pinterest from 100k to over 2.2 million impressions a month in just 6 months.
I promise you, if you follow the 6 steps below you will start seeing results straight away!
I will go through the steps I took to grow my account as an already existing user on Pinterest. (Side note – I use Pinterest for both my Etsy store, and my own Pre-Designed Business Marketing and Stationery Templates website and so can you. You can promote as many products or services when using Pinterest for business and this is a real benefit.)
I was at a point where I was pinning as and when I could. I did not have a plan, nor was I consistent when it came to pinning on Pinterest, however, I still saw organic growth over a few months – Does this sounds familiar? Even if you are only just at the start of using Pinterest for business, The 6 Key Steps To Help You Grow Your Pinterest Account, will 100% help you get results faster and optimize your Pinterest account!
This made me wonder, ‘Imagine what I could achieve if I actually dedicated time, pinned consistently, and had a strategy’. So here I am, 6-7 months later, writing an article about using Pinterest for business and The 6 Key Steps To Help You Grow Your Pinterest Account.
1. Pin Consistently
Ideally you want to try to pin every day, around 40 pins a day (I know it sounds like a lot but that includes my own pins + repining pins from other creators). Some days I might pin more, and other days less, but I do try to pin around 40 a day. If I over-pin some days, then it means I can take a break over the weekend.
Try not to pin the exact same pin more than once, instead try creating a few variations of your pin, and save them to different boards. If your pin links to a website or your shop, make sure that the pin is relevant and links to the product/service/image, as seen in the pin. Here is an example of a pin that links to the exact same product.
2. Repin Useful Content from Other Creators
I recommend that you Pin around 40% your own content, and repin 60% content from other creators. I also recommend repining content relevant to your own niche, product or a service. For example, if you sell handmade candles, you can repin content that might be of interest to your ideal target audience e.g. home decor, handmade soaps, essential oils, aromatherapy, home spa, beauty etc.
Building a collection of useful pins is a great way to attract more viewers to your page which may turn into new followers, or even better, new customers! To stay organised, I recommend creating boards within your account, and save relevant pins to them. This leads me to my next point:
3. Create an Array of Boards which Tie In with Your Niche
The reason that it’s a good idea to have boards to pin to, rather than pin everything on your main page, is to help Pinterest find your pins. After all, Pinterest is a search engine (unlike the common misconception that it’s a form of social media), so the more you can help Pinterest categorize and find your pins, the better reach you’ll have.
There is no limit on how many pins or boards you can have, so why not maximise this whilst staying organised.
Followers can follow you, all your boards, or just one of your boards, which is another great reason to have variety of boards to appeal to a wider audience. The boards allow you to create niches of things which people might be interested in.
Within each board’s description, you can add hashtags which are relevant to the pins in that board – I like to use an array of hashtags which describe the pins I plan to save to a board. Using relevant hashtags is important and will put you higher up the rankings, because it basically tells Pinterest what this board and the pins within it are about.
It’s a good idea to research popular hashtags on Pinterest which are within your niche, and use those within your board and pins. See point 5 where I talk a little more about how to research popular hashtags on Pinterest.
4. Join Group Boards
There are group boards on Pinterest which allow multiple members to post within that board.
Group boards can have thousands of pins and members, meaning more exposure. More chance for your pins to be seen and repinned.
Usually, each group board has rules relating to the types of pins which they allow, how many pins you can add a day, and if you need to repin other pins from the board. There are also usually a few steps you need to take in order to join a group board but it’s worth the effort.
You should aim to join group boards which are related to your niche or target audience, and not join just any group board. To take the handmade candle example again – you probably don’t have any use for joining a ‘Resume writing tips’ group board or a ‘Fitness transformation’ group board.
Your pins would just not go with the theme, and whilst you may find a few people who are interested in your products / posts, the majority of people probably would think it’s out of context.
On the contrary, if you joined group boards in niches such as – Relaxing Home, Destress Tips, Interior Design, Gift ideas etc., you are much more likely to find people who are interested in your product and pins.
Also remember, not every group board is a good board. The reason for this is that some group boards become inactive over time, or the followers don’t engage with the content within the board.
Posting in a bad performing group board, can in fact, affect your own rankings, so definitely track the performance of any pins you save to a group board, and ensure that the board is active, and not dragging your SEO down.
It might be hard to tell if a group board is active or inactive before you’ve joined, but if you generally find the board to be a bit messy, or if it appears that only the same few people are posting, that could be a sign that the board is not very active.
Alternatively, if you have joined a group board which you post to, but it seems that your pins don’t get much engagement, or your pins stay at the top of the board* after 24-48hrs, review that board and see if it’s worth posting in there. (The latest pins are shown at the top of each board so if there aren’t many pins posted after yours it’s a sign the board is inactive).
It can be tricky to find good group boards that accept new members in your niche. The best way, is to search on Google or Pinterest itself for group boards and you are bound to find a lot of information about it. A great tool to find group boards is PinGroupie.
You can also create your own group boards and invite people (if you wanted to check them out here are two group boards where I still accept members – board one, board two. ) This is a great long-term strategy, but it will take longer to build up so it will be a good idea to join other group boards, whilst building up your own.
5. Utilise Hashtags within your Pin and within Your Boards
Earlier, I briefly mentioned the importance of adding hashtags to your boards descriptions. Just as important, is to also add hashtags to your pins. I definitely recommend utilizing the full character allowance for both the pin title and description.
Using descriptive phrases in the pin title will help Pinterest categorise, and find your pins. Using hashtags will help your pins appear in more searches, and be seen by more people – which is the goal!
If you have a website or product to link to, definitely add your link within the URL field of the pin. Pinterest is very powerful in the sense that each pin can link to your desired URL, so you can build a network of pins all linking back to your products, and in turn generate revenue.
When it comes to hashtags, it is important to use phrases which are: 1. Relevant to you and your product / service, 2. You can imagine someone actually typing that in a search bar 3. Not too generic, but instead are descriptive enough without being too particular.
A good way to research for popular hashtags, is to use the search bar on Pinterest, and type in the kinds of phrases you plan on using. Start with the broadest phrases, and type that in the search bar (e.g., ‘handmade candle’).
Then, see what words Pinterest suggests to you (it could be ‘scented’, ‘calming’, ‘gift set’ etc.) – you will see a drop-down menu, automatically suggesting a few key phrases. These key phrases are usually in order of popularity. You can then take those phrases and use them as hashtags within your pin.
Besides the drop down menu, you can also type in a given phrase related to your product and click enter. Once the search appears, you will see a series of boxes right under the search bar. Each box contains a short phrase which helps users narrow down their search.
These are also key phrases or related topics people search for, so definitely look through those and see if you can use any of them in your hashtags.
6. Enable Rich Pins
This is definitely a feature you’d want to utilise when using Pinterest for business.
But what is a Rich Pin? Here is the exact description as it appears on Pinterest:
“Rich Pins show metadata right on the Pin itself, giving Pinners a richer experience and increasing engagement. Information in a Rich Pin is independent of the Pin description, ensuring that important information is always tied to the Pin. There are 4 types of Rich Pins: app, article, product and recipe Pins.
Rich Pins work by displaying metadata from marked up pages on your website. Once you’ve applied for Rich Pins, any content on your site with metadata will turn into a Rich Pin when a user saves it.”
So why use Rich Pins? There a few benefits of using rich pins:
1. The additional metadata information embedded within the pin helps with the searchability of your pin. The metadata gives Pinterest that additional information which in turn improves your SEO rankings.
2. If you update your product, article, or app that is shown within the rich pin, the pin will automatically update (how awesome!). Say, for example, you change the price of your product, or add new images, new styles etc., that information will automatically be updated within the rich pin. For example, if you already have a successful pin for that article or product, the pin will still be relevant, and will show the correct information – amazing right!
3. If you use rich pins for products or an app, the pin will also display the relevant shopping information – price, product name, as well as a little shopping tag. By letting Pinterest, and the users know that the pin is shoppable, you are clearly showing them what they will get if they click on the pin. That way, they are more likely to follow the link to your shop because they know they can buy that product straight away.
So how do you enable rich pin on your website and Pinterest business account?
Read this article for the process of enabling rich pin from your website.
Here is the breakdown of what you need, in order to enable Rich Pins.
Watch this video by Nancy Badillo if you would like to use rich pins when pinning from Etsy.
There you have it. These are The 6 Key Steps To Help You Grow Your Pinterest Account. I have found that using Pinterest for business can help you grow your online presence organically, drive traffic to your website, and help generate revenue for your business.
I hope you found this article helpful. If you did, feel free to share. If you have tried this strategy, I’d love to know whether you saw results.